Something magical happened the last weekend in May. A Cemex concrete plant was converted into a jacaranda blossom processing factory and a mysterious message appeared along the LA River. A few smaller scale vignettes were sprinkled between the two main sites. As this year’s jacaranda season in L.A. came to a close, purple reigned over an otherwise grey, industrial neighborhood for a few fleeting hours.
The installation was created and executed by the same collective of anonymous artists that gave Los Angeles the Griffith Park Tea House (@griffithparkteahouse, #griffithparkteahouse) last summer and Petal Drop (01) (@petaldropla, #petaldropla) earlier this year. Looking forward to seeing what wild ideas they come up with next to explore the contrasts between our urban environment and the relentless natural spirit that pervades it.
A more extensive report of the project was given by the LA Weekly, including interviews with the artists who describe the inspirations and motivations behind their large scale works. You can read that piece here.